The war between traditional vs digital marketing has been argued for several years now since the rise of social media marketing has taken the world by storm. This week we read Chapter Five of Gary Vaynerchuk’s The Thank You Economy and Gary believes that the war between the two shouldn’t be a war at all but a balancing act, “The Perfect Date” as he puts it.
The relationship between the company and the client is one of the most important relationships you’ll ever develop. It is a delicate conversation that you want to keep going just like you would on a great date. Making content that entices your audience and creates engagement and dialog driving them around the proverbial town from billboard, magazine, or television to Facebook, Instagram, or Twitter from there onto your website.
This process is about creating a rewarding experience for your audience. They need to feel that your content is worth their interest and feel an emotional connection between the content and themselves. Gary’s perfect example of a commercial during a major sporting event that left the viewer on a cliffhanger which they could only get the answer to by visiting and liking the companies Facebook. This creates the perfect conversation to start a relationship with your viewer, therefore, leading to the likelihood of conversion or the opportunity to remarket to them in the future.
Creating a balanced relationship between traditional and digital marketing is how we keep the conversation going and support industries that are looking to change with modern culture. Building relationships are what pushes Mega so we can continue to serve you better. It is our 3R guarantee of Relationships, Reliability, and Results that drives us to continue to help you be successful. Our success is your success.